Google Trends is a free SEO tool from Google, used specifically to analyze the demands or popularity of search queries in the Google search directory across different languages and regions. Google Trends uses a specific chart to measure and visualize the performance of the search query over a certain period. The chart can be visualized based on the rise or fall of the search query popularity. You can set this chart as per your favored geographical areas. SEO and digital marketing specialists commonly use Google Trends to understand the search trends for specific keywords/queries. It helps in providing them a clearer picture of the chances of benefits and how it will impact the overall marketing. –
Step 1) Visit the Google Trends site by typing https://trends.google.com/trends/.
Step 2) On the Google Trends website, enter your desired keyword and click EXPLORE. You can type a keyword or a key phrase as per your choice. For example: “summer holiday”, “How to lose weight”.
Step 3) As soon you click Explore, Google Trends will display information, starting with a graph that highlights the popularity of the typed keyword or phrase over a certain period. What matters most is to know the correct way of interpreting these graphs. Unless so, you will find it difficult enough to understand the actual working process of Google Trends.
You can also compare two or more keywords with one another in Google Trends by adding multiple keywords or phrases and then clicking on the COMPARE button.
If used properly, Google Trends can help you improve your marketing efforts.
Keyword Research: Keyword research is the bread and butter for digital marketing and SEO. Identifying appropriate keywords that have a strong relevance to your business is crucial. With better ranking keywords, the pages will stand a better chance of bringing good traffic to the site.
Google Trends must be used for creating topic clusters to create a more holistic SEO approach. With the help of topic clusters, you can organize the content of your site based on the website’s primary theme. Additionally, the subtopics also play a significant role as branches of the central pillar. Moreover, there is also the provision to create a strong internal linking structure that helps in strengthening the SEO.
Google Trends significantly optimizes YouTube SEO, ultimately increasing your chances of ranking the video content in the search results. It also allows the content to be more transparent across the YouTube search engine and makes it appear more prominently.
Local SEO trends play a significant role in popularizing your website. Once you start to optimize the local SEO trends, your site’s online presence within your local region will drastically improve. This concept helps primarily those businesses that are based on a specific location or targeting a certain area. Using this process, a business owner will be able to reach a higher volume of local visitors on the site.
Those topics that are trending can help create that certain positive buzz all around the social media circle. And once you start talking about these trending topics, you will notice more people slowly joining you. This tool can help you best for Social media marketing services
You can use Google Trends to review how your keywords perform compared to the competitors. It also displays your potential competitors along with the type of keywords that are mostly associated with the search process. You can even include your company or business name for better exposure on customer search criteria.